Reaching the inbox is now harder than ever. Over 20% of permission-based email marketing is sent directly to Spam and junk folders. Maintaining optimal email performance requires time, skill, and expertise in the art of deliverability. Whether you send through any combination of service providers, we can help.
Are you ready to scale up your team’s impact? Get connected with our experts who can help.
The placement of your email in a recipient's inbox is critical to the success of your marketing campaign. We help you to find out any issues in your setup, content and execution Where your emails are landing with different email providers Reverse DNS is working correctly. IP and domain are clean (no blacklisting and good sender score) Content and design issue which can impact the placement of emails
We Identify how many emails we can send and in what frequency. We watch the frequency, not just volume - daily sending limit might be in the thousands, but hourly or per-minute sending limit could be much lower. There’s a lot to consider when it comes to email sending limits. We manage everything
Our Deliverability Team will investigate ISP-Specific deliverability issues and report back the findings of our investigation and the steps the customer needs to take to resolve that issue.
Deliverability Strategy Basics is a deliverability services package designed to help you understand and interpret your email analytics data, solve issues and prioritize enhancements that will take your email program to the next level. Each month a IT Dukes deliverability expert will analyze and report on your top level performance metrics, walk you through a comprehensive report and help to prioritize the actions you can take to make a measurable impact and win the inbox.
Deliverability Strategy Essentials is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance. Our deliverability experts become an integral part of your email team through regular meetings, in-depth reporting, proactive alerting and competitive analysis. We provide insight into long-term deliverability and engagement strategies to optimize email performance through all seasons
The comprehensive audit is an assessment of your email program including content & design, acquisition practices as well as the standard review of infrastructure, business policies, reputation, and data management. This audit helps you understand how your customers perceive your email program without bias. This insight can help you increase customer satisfaction, reduce overall complaints, and improve your email program’s deliverability and conversion rates. We’ll provide strategic guidance to identify areas of an email program that are underperforming or contributing to suboptimal performance. The comprehensive audit works well for senders who have a 30-day average inbox placement of less than 85% or are migrating ESP’s or launching a new sending domain.
